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	<title>Melbourne Server Hosting</title>
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	<link>http://www.melbourne.co.uk</link>
	<description>Dedicated servers and virtual server host.</description>
	<lastBuildDate>Mon, 20 Feb 2012 15:10:49 +0000</lastBuildDate>
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		<title>It&#8217;s the people, stupid :)</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/20/its-the-people-stupid/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/20/its-the-people-stupid/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 14:16:25 +0000</pubDate>
		<dc:creator>Daniel Keighron-Foster</dc:creator>
				<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[new office]]></category>
		<category><![CDATA[newhome]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[workspace]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2255</guid>
		<description><![CDATA[I had a nice surprise this weekend when I opened the Guardian&#8217;s work section and found a picture of our office staring back at me! OK, so it wasn&#8217;t much of a surprise &#8211; we&#8217;d enjoyed chatting to Tim for a &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/20/its-the-people-stupid/">Continue reading<span class="visuallyhidden"> It&#8217;s the people, stupid :)</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>I had a nice surprise this weekend when I opened the Guardian&#8217;s work section and found a <a href="http://www.guardian.co.uk/money/2012/feb/17/workplace-design-office-space-fun?mobile-redirect=false" target="_blank">picture of our office</a> staring back at me! OK, so it wasn&#8217;t much of a surprise &#8211; we&#8217;d enjoyed chatting to Tim for a morning last month &#8211; but I was quite interested to read what reaction the Graun&#8217;s traditionally acerbic commenters would have to the article.</p>
<p>One that caught my eye was <a href="http://www.guardian.co.uk/discussion/comment-permalink/14727887" target="_blank">this comment from yes future</a>:</p>
<blockquote><p>&#8230;It&#8217;s not the bloody furniture that makes them such successful innovators. IT&#8217;S THE PEOPLE, STUPID!</p>
<p>The lesson to take away&#8230;isn&#8217;t &#8220;oooh, we should have a water slide&#8221;, it&#8217;s &#8220;ooooh, we should give our engineers much greater control and autonomy over their work&#8221;.</p></blockquote>
<p>That&#8217;s absolutely true. As I said <a href="http://www.guardian.co.uk/discussion/comment-permalink/14729707" target="_blank">in response</a>, the office we&#8217;ve created is the embodiment of the control and autonomy that we give our staff. The space was designed by all of us, with our requirements in mind. It&#8217;s therefore a place that feels comfortable and homely to our team and isn&#8217;t just some homage to Google.</p>
<p>And in response to some other comments, I just wanted to say something about productivity. For us, customers are our first priority. Dealing with customers servers that often host business-critical sites can be stressful, challenging and definitely requires a hell of a lot of thinking.</p>
<p>All our staff understand this, I trust them to. And &#8211; as I said in the article &#8211; they hold each other to account if they needed. This is at the heart of how we run our business and that&#8217;s why we decided to create a workplace that fosters productivity by letting staff blow off steam on the pool table or get work done lying on the beanbags instead of in a cheap office chair if they want to.</p>
<p>And finally, I admit I am a big kid but Melbourne is ultimately a successful and profitable business that turned over £3 million last year. Our staff &#8211; or rather, our family &#8211; is talented, diverse and eager to do things right by our customers. So we must be doing something right&#8230; <img src='http://www.melbourne.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>Daniel K-F, head tea boy @ Melbourne.</em></p>
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		<title>Seth Godin&#8217;s blog</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/12/seth-godins-blog/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/12/seth-godins-blog/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 14:40:49 +0000</pubDate>
		<dc:creator>Daniel Keighron-Foster</dc:creator>
				<category><![CDATA[Fun links and News]]></category>
		<category><![CDATA[The Web Hosting Industry]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2229</guid>
		<description><![CDATA[I&#8217;m almost fanatical about Seth Godin. If you&#8217;ve not heard of him before, you should have. His blog is an amazing source of pearls of wisdom about leading in the true sense and running a business or brand in a &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/12/seth-godins-blog/">Continue reading<span class="visuallyhidden"> Seth Godin&#8217;s blog</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://sethgodin.typepad.com/" target="_blank"><img class="alignright" title="Seth Godin's blog" src="http://sethgodin.typepad.com/head-clickme2.gif" alt="" width="160" height="270" /></a>I&#8217;m almost fanatical about <a href="http://www.sethgodin.com/sg/" target="_blank">Seth Godin</a>. If you&#8217;ve not heard of him before, you should have.</p>
<p><a href="http://sethgodin.typepad.com/" target="_blank">His blog</a> is an amazing source of pearls of wisdom about leading in the true sense and running a business or brand in a way that&#8217;s natural as a human being, but his stuff is actually quite unconventional to &#8216;the norm&#8217;.  If more business leaders took his advice, the business world would be a much nicer place.</p>
<p>He&#8217;s been quite a big influence to me on my Melbourne journey and his blog (which I get delivered to my email as I&#8217;m too lazy to go to a website) is like a daily drip-feed of reminders that we are right in trying to be different, especially on those bad days when it can feel like we&#8217;re swimming against the tide of the stoic and stuffy world of business.</p>
<p><em>Daniel K-F, head tea boy @ Melbourne.</em></p>
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		<title>Space 48</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/08/space-48/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/08/space-48/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 10:28:11 +0000</pubDate>
		<dc:creator>chrismarsh</dc:creator>
				<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[gold magento]]></category>
		<category><![CDATA[gold magento solutions]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[solutions]]></category>
		<category><![CDATA[space 58]]></category>
		<category><![CDATA[space48]]></category>
		<category><![CDATA[warrington]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2186</guid>
		<description><![CDATA[It&#8217;s always a nice part of my day showing clients the new office and the datacentres, but when one of them decides to use their creative skills and show the world that they partner with Melbourne for hosting, it makes &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/08/space-48/">Continue reading<span class="visuallyhidden"> Space 48</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always a nice part of my day showing clients the new office and the datacentres, but when one of them decides to use their creative skills and show the world that they partner with Melbourne for hosting, it makes me even more proud of who we know.</p>
<p><a title="Space 48" href="http://www.space48.com/" target="_blank">Space 48</a> are a digital agency and Gold Magento Solutions partner based in Warrington since 2008 and they&#8217;re the ones responsible for putting this lovely item together (they&#8217;ve also written a very complimentary testimonial which we&#8217;ll pop on our site very soon):</p>
<p><a href="http://www.melbourne.co.uk/blog/2012/02/08/space-48/melbourne_space-48/" rel="attachment wp-att-2187"><img class="aligncenter size-large wp-image-2187" title="melbourne_space 48" src="http://www.melbourne.co.uk/wp-content/uploads/2012/02/melbourne_space-48-695x457.jpg" alt="" width="695" height="457" /></a></p>
<p>Thanks guys!</p>
<p><em>Chris Marsh</em></p>
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		<title>Has Twitter replaced your business card?</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/07/has-twitter-replaced-your-business-card/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/07/has-twitter-replaced-your-business-card/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:44:52 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Fun links and News]]></category>
		<category><![CDATA[The Web Hosting Industry]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2198</guid>
		<description><![CDATA[When we tweaked our visual identity a couple of months ago, whole stacks of little bits of paper scattered around the office suddenly became obsolete. Now that we&#8217;ve moved offices, the information on them could be misleading too. I&#8217;m referring of &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/07/has-twitter-replaced-your-business-card/">Continue reading<span class="visuallyhidden"> Has Twitter replaced your business card?</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>When we tweaked our visual identity a couple of months ago, whole stacks of little bits of paper scattered around the office suddenly became obsolete. Now that we&#8217;ve moved offices, the information on them could be misleading too.</p>
<div class="wp-caption alignright" style="width: 308px"><a href="http://en.wikipedia.org/wiki/File:BusinessCardAttorney1895.jpg"><img class=" " title="1895 business card" src="http://upload.wikimedia.org/wikipedia/commons/2/29/BusinessCardAttorney1895.jpg" alt="" width="298" height="174" /></a><p class="wp-caption-text">1895 business card</p></div>
<p>I&#8217;m referring of course to our business cards: little rectangles of information that have been existed probably since <a href="http://en.wikipedia.org/wiki/Johannes_Gutenberg#Printing_press" target="_blank">Gutenberg</a> was trying to sell his presses in the 14th century. I suspect the format has changed little too; <a href="http://en.wikipedia.org/wiki/File:BusinessCardAttorney1895.jpg" target="_blank">this 1895 example</a> bears a striking resemblance to some designs I&#8217;ve seen just recently.</p>
<p><strong>But, just what is the purpose of a business card?</strong><br />
I suppose that during organised &#8220;networking&#8221; events they&#8217;re a part of the<a href="http://youtu.be/qoIvd3zzu4Y" target="_blank"> theatre practised during formal introductions</a>. A well-designed business card should also act as an aide-memoir.</p>
<p>And given the fact that we&#8217;re a digital business, I&#8217;ve been wondering just how useful business cards really are? For me, they&#8217;re often bland, forgettable and filed away in a part of my drawer I rarely check. It doesn&#8217;t help that cards which try to &#8220;stand out of the crowd&#8221; often end up being examples of awkward &#8220;<a href="http://lookbook.nu/look/1970612-Corporate-Quirk" target="_blank">corporate quirk</a>&#8221; or suffer from the deployment of gimmicks like <a href="http://en.wikipedia.org/wiki/QR_code" target="_blank">QR codes</a>.</p>
<p>At many of the events that I personally attend, a business card is rarely useful. Last week, I stuck my head into <a href="http://www.meetup.com/northerndigitals/" target="_blank">Northern Digitals</a> which, to be honest, I go along to as a social event. A lot of my friends work in digital or creative industries and enjoy a pint or two. And a lot of our clients do as well. But because it&#8217;s such a social place, I always get chatting with someone new that&#8217;s turned up and want to keep in touch with them after the event.</p>
<p>But for me, rather than swapping a piece of paper, the best way to keep in touch is by exchanging <a href="http://www.twitter.com/" target="_blank">Twitter</a> usernames. I almost always follow new people that I&#8217;ve met in real life and it&#8217;s a far more interesting and useful way to keep in touch with someone you might end up doing business with. It also means you can dispense with the empty pleasantries associated with those staid post-networking emails and work with someone as a partner almost immediately.</p>
<p>This is just my opinion; I know many feel business cards still have a place in the right situation. But given the amount spent on printing cards and the impact that has on the environment, I&#8217;m unconvinced that they offer better value for me personally than simply swapping Twitter accounts with someone I meet over a pint. <a href="http://www.bbc.co.uk/news/business-12546403" target="_blank">Others seem to agree</a>. But, if we get the design of our new ones right, you might see me try them out&#8230;</p>
<p><strong>What do you think?</strong> Do you have any examples of killer business cards or have you found you&#8217;ve done more business through your Twitter account? Drop a comment below or tweet us <a href="http://twitter.com/MelbourneHost" target="_blank">@MelbourneHost</a>.</p>
<p><em>Josh R, Brand Manager, <a href="http://www.serverlove.com/" target="_blank">Serverlove</a>.</em></p>
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		<title>Melbourne: Keeping you up 24/7</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/03/melbourne-keeping-you-up-247/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/03/melbourne-keeping-you-up-247/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:10:58 +0000</pubDate>
		<dc:creator>Daniel Keighron-Foster</dc:creator>
				<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[24/7]]></category>
		<category><![CDATA[melbourne. support]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2170</guid>
		<description><![CDATA[Good news everyone! I&#8217;m pleased to announce that we now have 24/7 on-site support! We&#8217;ve always had technical staff available 24 hours a day for emergency support requests, but now we have staff working on-site at our Manchester datacentres at &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/03/melbourne-keeping-you-up-247/">Continue reading<span class="visuallyhidden"> Melbourne: Keeping you up 24/7</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1746" class="wp-caption alignright" style="width: 160px"><a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice405.jpg"><img class="size-medium wp-image-1746  " title="In the words of Brian Butterfield, CALL NOW!" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice405-315x210.jpg" alt="" width="150" /></a><p class="wp-caption-text">Dan is on the phone. 24/7. And the iPad. And the MacBook.</p></div>
<p>Good news everyone! I&#8217;m pleased to announce that we now have 24/7 on-site support!</p>
<p>We&#8217;ve always had technical staff available 24 hours a day for emergency support requests, but now we have staff working <strong>on-site</strong> at our Manchester datacentres at all hours of the night and day.</p>
<p>Not only does this mean we can offer an even better service outside of office hours &#8211; but also that we&#8217;re <strong>ditching all out-of-hours callout charges</strong>!</p>
<p>You can get straight through to the on-site staff any time by calling our support number, <strong>0161 232 0125</strong> (freephone: 0800 915 8772) or by raising a ticket via our <a href="http://support.melbourne.co.uk/" target="_blank">support centre</a> as usual.</p>
<p>Over the next week, we&#8217;ll detail the specifics of how this affects each of our services by email to our customers, but in the meantime if you have any questions please contact your account manager (or drop a comment below)</p>
<p><em>Daniel Keighron-Foster</em></p>
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		<title>Serverlove control panel update coming very soon!</title>
		<link>http://www.melbourne.co.uk/blog/2012/02/01/serverlove-control-panel-update-coming-very-soon/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/02/01/serverlove-control-panel-update-coming-very-soon/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 10:39:39 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[control panel]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[serverlove]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[upgrade]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2164</guid>
		<description><![CDATA[It&#8217;s a really busy few days here at our sister company, Serverlove - the lovable self-service cloud hosting platform from Melbourne. If you&#8217;re following us on Twitter or you&#8217;ve talked to us on the support site, you&#8217;ll know we&#8217;re on the cusp of launching &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/02/01/serverlove-control-panel-update-coming-very-soon/">Continue reading<span class="visuallyhidden"> Serverlove control panel update coming very soon!</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a really busy few days here at our sister company, <a href="http://serverlove.com/" target="_blank">Serverlove</a> - the lovable self-service cloud hosting platform from Melbourne. If you&#8217;re <a title="Serverlove on Twitter" href="http://twitter.com/loveyourservers" target="_blank">following us on Twitter</a> or you&#8217;ve talked to us on the <a title="Support" href="http://www.serverlove.com/support/" target="_blank">support site</a>, you&#8217;ll know we&#8217;re on the cusp of launching our <strong>new control panel</strong> in the next week or so.</p>
<p>Our overriding goal at Serverlove is to make &#8220;cloud servers you&#8217;ll love!&#8221;. That&#8217;s not just marketing-speak &#8211; we mean it. So that&#8217;s why we&#8217;ve constantly been <a title="Uservoice feedback" href="http://feedback.serverlove.com/forums/89615-general?lang=en&amp;utm_campaign=Widgets&amp;utm_content=tab-widget&amp;utm_medium=Popin+Widget&amp;utm_source=serverlove.uservoice.com" target="_blank">listening to your feedback</a> and, over the last few months, planning this new update&#8230;<span id="more-2164"></span></p>
<p>Read more about the <strong>new features coming to the Serverlove control panel</strong> at the <a href="http://www.serverlove.com/2012/01/31/serverlove-control-panel-update-coming-soon" target="_blank">Serverlove blog</a>.</p>
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		<title>CentOS 6.2 cloud servers now available on Serverlove</title>
		<link>http://www.melbourne.co.uk/blog/2012/01/23/centos-6-2-servers-now-available-on-serverlove/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/01/23/centos-6-2-servers-now-available-on-serverlove/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:53:09 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[6.2]]></category>
		<category><![CDATA[centos]]></category>
		<category><![CDATA[cloud hosting]]></category>
		<category><![CDATA[serverlove]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2144</guid>
		<description><![CDATA[Good news for users of our lovable self-service hosting platform, Serverlove! Following the release of CentOS 6.2 in late December 2011, you can now deploy cloud servers running the latest version of this popular Linux distribution in just a few seconds CentOS &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/01/23/centos-6-2-servers-now-available-on-serverlove/">Continue reading<span class="visuallyhidden"> CentOS 6.2 cloud servers now available on Serverlove</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Good news for users of our lovable <a title="Self-Service Cloud Hosting" href="http://www.melbourne.co.uk/server-hosting/self-service-cloud-hosting/">self-service hosting platform, Serverlove!</a></p>
<p>Following the release of <a href="http://www.centos.org/" target="_blank">CentOS 6.2</a> in late December 2011, you can now deploy cloud servers running the latest version of this popular Linux distribution in just a few seconds</p>
<p>CentOS 6.2 is based on the upstream release EL 6.2 and includes packages from all variants. <a href="http://wiki.centos.org/Manuals/ReleaseNotes/CentOS6.2" target="_blank">Read the full release notes</a>.</p>
<p>Importantly. <a href="http://wiki.centos.org/FAQ/General#head-fe8a0be91ee3e7dea812e8694491e1dde5b75e6d">CentOS 6.2 extends &#8216;end of life&#8217; to November 2017</a>, meaning it will continue to receive updates some three years beyond the previous version. CentOS 5.7 will stop receiving updates in May 2014.</p>
<p>If you&#8217;re not yet using <a href="http://www.serverlove.com/">Serverlove</a> and interested in trying out a cloud server with CentOS 6.2, <a href="http://www.serverlove.com/free-trial/" target="_blank">sign-up for a free trial now</a>.</p>
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		<title>Melbourne achieves ISO 27001 certification!</title>
		<link>http://www.melbourne.co.uk/blog/2012/01/04/melbourne-achieves-iso-27001-certification/</link>
		<comments>http://www.melbourne.co.uk/blog/2012/01/04/melbourne-achieves-iso-27001-certification/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 18:34:58 +0000</pubDate>
		<dc:creator>Daniel Keighron-Foster</dc:creator>
				<category><![CDATA[Melbourne News]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2104</guid>
		<description><![CDATA[I&#8217;m pleased to announce that following our final audit today we have been successful in gaining this standard. ISO 27001, which relates to information security demonstrates our commitment to providing a high quality and secure service to our clients. Should &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2012/01/04/melbourne-achieves-iso-27001-certification/">Continue reading<span class="visuallyhidden"> Melbourne achieves ISO 27001 certification!</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m pleased to announce that following our final audit today we have been successful in gaining this standard.</p>
<p>ISO 27001, which relates to information security demonstrates our commitment to providing a high quality and secure service to our clients.</p>
<p>Should you require any further information please contact your account manager who will relay your query to our information security officer.</p>
<p><strong>What is ISO 27001?</strong></p>
<p>ISO 27001 (formally known as ISO/IEC 27001:2005) is a specification for an information security management system (ISMS). An ISMS is a framework of policies and procedures that includes all legal, physical and technical controls involved in an organisation&#8217;s information risk management processes.</p>
<p>According to its documentation, ISO 27001 was developed to &#8220;provide a model for establishing, implementing, operating, monitoring, reviewing, maintaining and improving an information security management system.&#8221;</p>
<p>More information on the standard is available at <a href="http://en.wikipedia.org/wiki/ISO/IEC_27001">http://en.wikipedia.org/wiki/ISO/IEC_27001</a></p>
<p><strong><em>[Edit]</em></strong></p>
<p><em>A customer emailed us to point out that this does read a little like:</em></p>
<p><em>&#8220;friendly knowledgable hosting company takes final steps towards becoming faceless corporation&#8221;</em></p>
<p><em>I suppose the subject matter doesn&#8217;t lend itself very well to Melbourne&#8217;s usual friendly, chatty communication style to which you&#8217;ve become accustomed.  Rest assured that whilst we take data security very seriously (as achieving this standard shows) we&#8217;re still the same loving, caring bunch that we always were <img src='http://www.melbourne.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em></p>
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		<title>The secret to good mash &#8211; the Daily Mash at #smc_mcr</title>
		<link>http://www.melbourne.co.uk/blog/2011/12/13/the-secret-to-good-mash-the-daily-mash-at-smc_mcr/</link>
		<comments>http://www.melbourne.co.uk/blog/2011/12/13/the-secret-to-good-mash-the-daily-mash-at-smc_mcr/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 11:19:20 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Fun links and News]]></category>
		<category><![CDATA[Melbourne News]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[smc_mcr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the daily mash]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2080</guid>
		<description><![CDATA[If you&#8217;re reading this, you probably got to it by reading one of our tweets, checking our Facebook page or maybe you&#8217;re even subscribed to this blog. All of these channels are just a bit of the way we like &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2011/12/13/the-secret-to-good-mash-the-daily-mash-at-smc_mcr/">Continue reading<span class="visuallyhidden"> The secret to good mash &#8211; the Daily Mash at #smc_mcr</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re reading this, you probably got to it by <a href="http://twitter.com/melbournehost" target="_blank">reading one of our tweets</a>, <a href="http://facebook.com/melbournehost" target="_blank">checking our Facebook page</a> or maybe you&#8217;re even <a href="http://melbourne.co.uk/feed" target="_blank">subscribed to this blog</a>. All of these channels are just a bit of the way we like to be a part of a larger community with our customers and hear from them &#8211; outside of the usual ways like email or phone calls. We don&#8217;t really do any marketing per se: rather, we&#8217;d just like to have a chat and see if we can help.</p>
<p>Given that, we were interested to hear our customer <a href="http://www.thedailymash.co.uk/" target="_blank">Paul Stokes of The Daily Mash</a> speak at last week&#8217;s <a href="http://socialmediamanchester.net" target="_blank">#smc_mcr (Social Media Cafe) in Manchester</a>. The Daily Mash is the UK&#8217;s &#8220;leading satirical news website&#8221; and is perhaps not suitable for readers of a nervous disposition. If you&#8217;ve heard of <a href="http://www.theonion.com/" target="_blank">The Onion</a>, you could say it&#8217;s a sort of British alternative and, by Paul&#8217;s own admission, attempts to be as outrageous and extreme as possible when it comes to satire and parody. After all, this, he says, is the key to avoiding litigation; the parody must be obvious to the reasonable person.</p>
<p>And the fact that they pride themselves on being <a href="http://socialmediamanchester.net/2011/11/14/we-are-three-and-its-christmas/" target="_blank">&#8220;anti&#8221; social media</a> is something of an enigma. But nonetheless, it works perfectly well for them. Despite being users of <a href="http://twitter.com/thedailymash" target="_blank">Twitter</a> and <a href="https://www.facebook.com/pages/The-Daily-Mash/28373121592" target="_blank">Facebook</a> &#8211; which they describe as their &#8220;free marketing tool&#8221; &#8211; The Daily Mash have no interest in engagement or conversation, which by accepted wisdom is seen a key part of any social media strategy.</p>
<p>The fact is though that they <strong>win on their content</strong>. Despite &#8211; or rather, because of &#8211; eyebrow-raising content, readers keep coming back day after day, enjoying the stories and sharing it across their networks of their own volition.</p>
<p>I guess this is a really a reminder that content is all important. You can share and engage and chit-chat as much as you want on social media, but if you&#8217;re just a lot of hot air, then maintaining those conversations or converting them into your desired outcome (be it sales, or otherwise) will be a challenge.</p>
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		<title>We have moved! Finally!</title>
		<link>http://www.melbourne.co.uk/blog/2011/12/07/we-have-moved-finally/</link>
		<comments>http://www.melbourne.co.uk/blog/2011/12/07/we-have-moved-finally/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 12:41:54 +0000</pubDate>
		<dc:creator>Daniel Keighron-Foster</dc:creator>
				<category><![CDATA[Melbourne News]]></category>

		<guid isPermaLink="false">http://www.melbourne.co.uk/?p=2034</guid>
		<description><![CDATA[At Melbourne, we&#8217;re a family-run business that puts our staff at the heart of everything we do. Our team is our most important asset, which is why we&#8217;ve created a home for our family that reflects our ethos. As you &#8230;</p><p><a href="http://www.melbourne.co.uk/blog/2011/12/07/we-have-moved-finally/">Continue reading<span class="visuallyhidden"> We have moved! Finally!</span> &#62;</a></p>]]></description>
			<content:encoded><![CDATA[<p>At Melbourne, we&#8217;re a family-run business that puts <strong>our staff at the heart of everything we do</strong>. Our team is our most important asset, which is why we&#8217;ve created a home for our family that reflects our ethos.<br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice407.jpg"><img class="alignleft size-large wp-image-1747" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice407-695x454.jpg" alt="" width="695" height="454" /></a><br />
<a title="All about our new Melbourne home" href="http://www.melbourne.co.uk/about-melbourne/we-have-moved/" target="_blank">As you step through our front door</a>, you&#8217;ll enter our light and airy garden complete with our kitchen in a potting shed, Alice in Wonderland-style flowers and a grassed picnic area for lunches and games. Also, the dogs like it too!<br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice427.jpg"><img class="alignleft size-large wp-image-1756" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice427-695x376.jpg" alt="" width="695" height="376" /></a><br />
In the main office, there&#8217;s an open place work space with themed breakout zones, including a library with Chesterfield sofas, mahogany furniture and digital fireplace; an art deco dining room and a retro quiet space.<br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice319.jpg"><img class="alignleft size-large wp-image-1740" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice319-695x381.jpg" alt="" width="695" height="381" /></a><br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice420.jpg"><img class="alignleft size-large wp-image-1752" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice420-695x489.jpg" alt="" width="695" height="489" /></a><br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice422.jpg"><img class="alignleft size-large wp-image-1754" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/MelbourneOffice422-695x621.jpg" alt="" width="695" height="621" /></a>We&#8217;ve also created a new Network Operations Control for the 24/7 support team, while for moments of true creativity, visitors and employees can climb into Narnia (via our wardrobe, of course). We&#8217;re also delighted to welcome the newest member of our family Jill the housekeeper, who will be making sure everything stays shipshape.<br />
<a href="http://www.melbourne.co.uk/wp-content/uploads/2011/12/noc.jpg"><img class="alignleft size-large wp-image-1883" title="" src="http://www.melbourne.co.uk/wp-content/uploads/2011/12/noc-695x390.jpg" alt="" width="695" height="390" /></a><br />
This new space will be a home from home for our staff. With different areas and rooms, we can work from wherever our mood takes us. Creativity and productivity go hand-in-hand and our new office completely reflects our personality.</p>
<p>Here&#8217;s a documentary video about the thinking behind it:<br />
<iframe src="http://player.vimeo.com/video/33207976" frameborder="0" width="695" height="391"></iframe></p>
<p>We&#8217;re now based at <a href="http://maps.google.co.uk/maps/ms?msid=217166804548151508897.0004b36cb9c2af636b61a&amp;msa=0&amp;ll=53.464765,-2.246715&amp;spn=0.001983,0.002411" target="_blank">Lovell House on the Manchester Technopark</a>, just across the road from our datacentre facilities at Turing House and Reynolds House. So drop in for a cuppa and we&#8217;ll try to beat you at pool!</p>
<p><iframe src="http://maps.google.co.uk/maps/ms?msid=217166804548151508897.0004b36cb9c2af636b61a&amp;msa=0&amp;ie=UTF8&amp;t=h&amp;vpsrc=0&amp;ll=53.464765,-2.246715&amp;spn=0.001983,0.002411&amp;output=embed" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="695" height="350"></iframe><br />
<small>View <a style="color: #0000ff; text-align: left;" href="http://maps.google.co.uk/maps/ms?msid=217166804548151508897.0004b36cb9c2af636b61a&amp;msa=0&amp;ie=UTF8&amp;t=h&amp;vpsrc=0&amp;ll=53.464765,-2.246715&amp;spn=0.001983,0.002411&amp;source=embed">Lovell House</a> in a larger map</small></p>
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