The Apprentice (and I assume the Young Apprentice is even worse) ie exactly what is wrong about the UK. Had Sugar had any nouse at all, he would have checked component quality on his Amstrad machines before he sold them, not let the customer find out. Then he would have capitalised on his 2 year march over everyone else in Europe. He coujld have been a Michael Dell.

But no, he is a short term, sell rubbish cheap who managed to persuade Sky to let him build boxes and has made most of his money in property. He knows nothing about technology except how to sell..I stopped watching it a few years ago – The Apprentice is Big Brother on steroids where young Sugar-fans ape the man to see whether they can sell their own grandmothers.

Don’t get me wrong – we need salesmen but we also need to recognise that only with the best products does the customer come back so the effort of the original sale is repaid many times. Why else do people carry on buying German cars? And how many British companies can you name in the same breath as Mercedes, BMW, Toyota….. Probably only Rolls Royce.

Or the BBC Micro and ARM chips and Raspberry Pi – yes we are good as some things as long as the education system allows people to learn …. Help nearly another rant!

Its good to know then that I’m not the only network engineer that has a choice vocab around the office!

(Never in front of the customers, of course!)

The fact of the matter is, it doesn’t really matter what words you choose to describe your efforts, as long as you can honestly say you really do “care”,

Keep up the good work guys!

A true hero in my humble opinion

What interests me is finding companies who say what they stand for. It lies at the core of their story, and it’s what we have to do to stand out. It’s about finding our own authentic voice. We should do an interview and capture this – bravo for being honest!